Social Media Optimization
Social media optimization is similar to search engine optimization. In SEO more focus is on generate website traffic and increase brand awareness of website and lead generation.
Social Media Optimization includes social news and bookmarking sites as well as Facebook, Twitter, LinkedIn, Instagram, video sharing websites and blogging sites.
The strategy for SMO is to create unique content, digital photo, animation videos, daily news on a social media platform that encourages an audience to engage with the website and then shares this unique content, via social media platform.
The common example of social media optimization is post content on different social media sites, liking, sharing, retweeting, tagging, content promotion, latest trends, keywords, commenting on a post, group posting. Social Media Optimization is an effective way to increase Online Reputation Management.
Social Media Marketing includes the following points: -
- Search Engine Optimization (SEO)
- Pay Per Click Advertising (PPC)
- Public Relations (PR)
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Viral Marketing
- Influencer Marketing
- Facebook Paid Campaigns
- Email Marketing
- Video Marketing
- Article Submission
Key points for Social Media Marketing:-
- Develop an SMO strategy with the latest trends in SEO/SMO
- Increase your linkability
- Create unique, new, quality content for social media postings
- Know how to target your audience
- Participate in various groups
- Increase online presence and brand awareness
- Always be real for the posts
- Animation video creates an attractive impact on your website
- SEO/SMO is a key part of Digital Marketing
Facebook is the most effective channel to generate leads, increase brand awareness, the rate of interest, increase online reputation management.
Strategies for Facebook
- Create unique and attractive posts with logo designs, animation videos, attractive images. This will help the post reach a greater number of Facebook users, ultimately increasing its reach.
- Increasing network size such as friends, groups, business groups, achieved by analyzing user interest to determine what type of content to post to generate more leads.
- To achieve more leads by paying Facebook to advertise a post such as boosting, call now button, increase post reach, increase page followers and likes.
Social Media Optimization helps you in connecting users effectively as and when you handle the organic or paid campaigns very well & convert them as into potential business opportunity. Social media is the powerful technique to improve the website ranking and convert these conversations into leads.
- A key to build a brand in social media is responding.
- They should be very keen in observing there are chances that they would miss some feedback from customers which harms the brand reputation if not answered or solved.
- Exchanging the services and increase brand awareness is also the key role.
Social media marketing helps search engine optimization to increase website traffic, linkability easy tagging and bookmarking. Social media websites are like Facebook, Twitter, YouTube, Instagram, LinkedIn, Google plus are the easiest way to connect with the people for the promotion of the services and increase brand awareness of the product.